Movie theaters didn't want popcorn. Then it saved them. #shorts

In the early days, movie theaters tried to look like real theaters, with fancy carpets, and popcorn wasn't welcome. Then came the Great Depression. A movie was a cheap escape, and popcorn at 5 to 10 cents a bag was a treat almost anyone could afford. One Dallas theater chain put popcorn machines in 80 of its theaters, but not in its five fanciest ones. Within two years, the theaters with popcorn saw their profits soar, and the five fancy ones fell into the red. By 1945, more than half of all the popcorn eaten in America was eaten at the movies.

Full episode: The Popcorn Trick → tap the video link above the title.


#popcorn #history #shorts