The secret reason we have summer blockbusters #movies #summer #hiddenhistory

In the early 1920s, summer was the dead season for movies. Plenty of theaters simply closed.

Memorial Day, 1925: Willis Carrier switches on his machine at the Rivoli in Times Square, and two thousand paper fans slowly stop.

Within five years he had cooled some 300 theaters, and summer became Hollywood's best season.

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#airconditioning #movies #hollywood #hiddenhistory #shorts