The real product at the movies isn't the movie 🍿

Your ticket isn't what keeps the cinema open.

In 2025, Cinemark made more gross profit from snacks ($987M) than from tickets ($668M).

The math (Cinemark, 2025):
Tickets: $1.54B in sales, about 57% paid out for film rent and advertising.
Snacks: $1.23B in sales, about 20% cost.
Figures are gross profit, before staff and rent.

Sources:
Cinemark 2025 results: https://www.sec.gov/Archives/edgar/data/1385280/000119312526056010/cnk-ex99_1.htm
Cinemark 2025 annual report (10-K): https://ir.cinemark.com/sec-filings/all-sec-filings/content/0001193125-26-056015/cnk-20251231.htm

#shorts #movies #business